Name: Global Business Today (Ise hed Irwin Management) (en Inglés)
Price: 257985.00 COP
Availability: InStock
Author: Charles W. L. Hill Phd
ISBN: 9781266103148

portada Global Business Today (Ise hed Irwin Management) (en Inglés)

Formato

Libro Físico

Autor

Charles W. L. Hill Phd

Año

2021

Idioma

Inglés

N° páginas

640

Encuadernación

Tapa Blanda

ISBN13

9781266103148

N° edición

Global Business Today (Ise hed Irwin Management) (en Inglés)

Charles W. L. Hill Phd (Autor) · · Tapa Blanda

Libro Nuevo

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Origen: España (Costos de importación incluídos en el precio)

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Reseña del libro "Global Business Today (Ise hed Irwin Management) (en Inglés)"

Global Business Today sets the standard for International Business courses and is the proven choice at both the undergraduate and graduate level. It offers a complete solution that is relevant (timely, comprehensive), practical (focused on applications of concepts), and integrated (logical flow of topics from chapter to chapter). The success of the first eleven editions (and its longer, more in-depth textbook option, International Business, now in the 13th edition) was based on the incorporation of leading-edge research, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Building on these strengths, the goals for the 12th edition have focused on the following: 1. Incorporate new insights from scholarly research. 2. Make sure the content covers all appropriate issues. 3. Make sure the text is up-to-date with current events, statistics, and examples. 4. Add new and insightful opening and closing cases in most chapters. 5. Incorporate value-added global EDGE features in every chapter. 6. Connect every chapter to a focus on managerial implications.