Name: Go Luck Yourself: 40 Ways to Stack the Odds in Your Brand’S Favour (en Inglés)
Price: 98418.00 COP
Availability: InStock
Author: Nairn, Andy
ISBN: 9780857198884

Formato

Libro Físico

Autor

Andy Nairn

Editorial

Harriman House

Año

2021

Idioma

Inglés

N° páginas

228

Encuadernación

Tapa Blanda

Dimensiones

21.3 x 13.7 x 1.3 cm

Peso

0.32 kg.

ISBN13

9780857198884

Categorías

Economía conductista
Comunicación y presentación empresarial
Marketing

Go Luck Yourself: 40 Ways to Stack the Odds in Your Brand’S Favour (en Inglés)

Andy Nairn (Autor) · Harriman House · Tapa Blanda

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Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Viernes 24 de Mayo y el Jueves 30 de Mayo.

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Reseña del libro "Go Luck Yourself: 40 Ways to Stack the Odds in Your Brand’S Favour (en Inglés)"

Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story - and every failure. In Go Luck Yourself, one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO(R). How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand's favour. Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand. He'll show you how to uncover your organisation's hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day. Written in a very accessible and entertaining style, this is the book you need to improve your brand's fortunes, in these turbulent times. Now Go Luck Yourself...