Name: Grow the Core: How to Focus on Your Core Business for Brand Success (en Inglés)
Price: 130046.00 COP
Availability: InStock
Author: Taylor, David
ISBN: 9781118484715

Formato

Libro Físico

Autor

David Taylor

Editorial

Wiley

Año

2013

Idioma

Inglés

N° páginas

254

Encuadernación

Tapa Dura

Dimensiones

23.4 x 15.5 x 3.3 cm

Peso

0.54 kg.

ISBN

1118484711

ISBN13

9781118484715

N° edición

Categorías

Marketing

Grow the Core: How to Focus on Your Core Business for Brand Success (en Inglés)

David Taylor (Autor) · Wiley · Tapa Dura

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$ 236.448

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Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Miércoles 29 de Mayo y el Miércoles 12 de Junio.

Lo recibirás en cualquier lugar de Colombia entre 1 y 5 días hábiles luego del envío.

Reseña del libro "Grow the Core: How to Focus on Your Core Business for Brand Success (en Inglés)"

Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top-performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front-line experience on over one hundred brand coaching projects.