Name: Handbook of Research on Distribution Channels (Research Handbooks in Business and Management Series) (en Inglés)
Price: 1273682.00 COP
Availability: InStock
Author: Charles A. Ingene; James R. Brown; Rajiv P. Dant
ISBN: 9780857938596

portada Handbook of Research on Distribution Channels (Research Handbooks in Business and Management Series) (en Inglés)

Handbook of Research on Distribution Channels (Research Handbooks in Business and Management Series) (en Inglés)

Formato

Libro Físico

Editorial

Edward Elgar Publishing

Autor

Charles A. Ingene; James R. Brown; Rajiv P. Dant

Año

2019

Idioma

Inglés

N° páginas

608

Encuadernación

Tapa Dura

ISBN13

9780857938596

Handbook of Research on Distribution Channels (Research Handbooks in Business and Management Series) (en Inglés)

Charles A. Ingene; James R. Brown; Rajiv P. Dant (Autor) · Edward Elgar Publishing · Tapa Dura

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Reseña del libro "Handbook of Research on Distribution Channels (Research Handbooks in Business and Management Series) (en Inglés)"

Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The ultimate objective of this Handbook is a comprehensive theory of distribution channels for scholars presented in enlightened surveys of the literature to tightly reasoned investigations. Channel management topics include value creation, interorganizational knowledge transfer, contract design, governance and control, and relationship management. Channel design topics encompass coordination, supply-chain management, price vs. quantity competition, channel breadth, franchising, resale price maintenance, and bricks-and-mortar vs. online retailer competition. The book concludes with a sketch of a ''Comprehensive Theory of Distribution Channels'' meant to incorporate and extend current thinking. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.Contributors include: K.D. Antia, B.L. Baker, P. Bicen, C.P. Blocker, J.R. Brown, G. Cai, N.N. Chau, S.C. Choi, J.L. Crosno, T.H. Cui, Y. Dai, R.P. Dant, R. Desiraju, K. Eshghi, D.J. Flint, K.M. Frias, M. Ghosh, S. Gilbert, G.T. Gundlach, C.M. Harmeling, J.D. Hibbard, M.B. Houston, C.A. Ingene, K. Jerath, G. John, J. Johnson, M. Kacker, G. Lai, Z. Li, R.F. Lusch, P. Mallucci, A.J. Malter, S. Mani, A.L. Matthews, R.W. Palmatier, S.-J. Park, R.E. Paul, J. Raju, S. Ray, F. Sadeh, R.S. Sohi, J.M. Song, R. Staelin, A.S. Vinhas, M. Viswanathan, K.H. Wathne, S.K. Weaven, X. Xu, W. Zhang, Z.J. Zhang, Y. Zhao