Name: Hot Button Marketing: Push the Emotional Buttons That get People to Buy. (en Inglés)
Price: 93329.00 COP
Availability: InStock
Author: Barry Feig; Joan-Marie Moss
ISBN: 9781520468266

portada Hot Button Marketing: Push the Emotional Buttons That get People to Buy. (en Inglés)

Hot Button Marketing: Push the Emotional Buttons That get People to Buy. (en Inglés)

Formato

Libro Físico

Editorial

Independently Published

Autor

Barry Feig; Joan-Marie Moss

Año

2017

Idioma

Inglés

N° páginas

266

Encuadernación

Tapa Blanda

ISBN13

9781520468266

Categorías

Economía conductista/conductual

Hot Button Marketing: Push the Emotional Buttons That get People to Buy. (en Inglés)

Barry Feig; Joan-Marie Moss (Autor) · Independently Published · Tapa Blanda

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Reseña del libro "Hot Button Marketing: Push the Emotional Buttons That get People to Buy. (en Inglés)"

Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's even if it's a parity product. Filled with tips and insights that can be applied at every stage of marketing from product development to one-to-one selling, this newly revised edition shows you how to hit the sixteen hot buttons and get your product sold. It is the forerunner of one of the hottest trends in marketing today --Neuromarketing. Neuromarketing helps marketers discover "buy buttons" that are hard wired into a persons head.