Name: I Prefer Dry Red Thanks (en Inglés)
Price: 361275.00 COP
Availability: InStock
Author: Deng, Shenrui Demi
ISBN: 9786139822706

portada I Prefer Dry Red Thanks (en Inglés)

Formato

Libro Físico

Autor

Shenrui Demi Deng

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

164

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 1.0 cm

Peso

0.25 kg.

ISBN13

9786139822706

Categorías

Técnicas de gestión empresarial

I Prefer Dry Red Thanks (en Inglés)

Shenrui Demi Deng (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "I Prefer Dry Red Thanks (en Inglés)"

Historically, wine was an exotic good at Chinese market and not routinely perceived and consumed by most Chinese.Therefore, Chinese please may be distinctly visible when they are visiting wineries and experiencing a local Sauvignon Blanc at cellar. When the author was field working on wineries based New Zealand, a considerable number of questions emerged naturally whenever the author came across Chinese there, appreciating wine and experiencing wine-themed activities. What motivated Chinese to wineries? Chinese were said to prefer dry red wine but do they appreciate that type indeed? Where was their wine palate located exactly on a spectrum? Although a series of wine and wine-related research continues to make a substantial contribution to this field of behavioural study, there are no references from Chinese perspective. The book will lead you to understand that and unblock the mystery of Chinese consumer behavior as well as pave a cornerstone for future relevant research.