Name: Impact of Digital Transformation on the Development of New Business Models and Consumer Experience (en Inglés)
Price: 1043729.00 COP
Availability: InStock
Author: Rodrigues, Maria Antónia ; Proença, João F.
ISBN: 9781799891796

portada Impact of Digital Transformation on the Development of New Business Models and Consumer Experience (en Inglés)

Impact of Digital Transformation on the Development of New Business Models and Consumer Experience (en Inglés)

Formato

Libro Físico

Editorial

Business Science Reference

Autor

Rodrigues, Maria Antónia ; Proença, João F.

Idioma

Inglés

N° páginas

372

Encuadernación

Tapa Dura

Dimensiones

27.9 x 21.6 x 2.2 cm

Peso

1.15 kg.

ISBN13

9781799891796

Categorías

Economía conductista/conductual
Estrategia empresarial
Gestión de investigación y desarrollo

Impact of Digital Transformation on the Development of New Business Models and Consumer Experience (en Inglés)

Rodrigues, Maria Antónia ; Proença, João F. (Autor) · Business Science Reference · Tapa Dura

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Reseña del libro "Impact of Digital Transformation on the Development of New Business Models and Consumer Experience (en Inglés)"

In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of differentiations and are important milestones in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new experiences provided to services consumers and firms that need to be examined. Impact of Digital Transformation on the Development of New Business Models and Consumer Experience provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms. Covering topics such as business models, consumer behavior, and gamification, this publication is ideal for industry professionals, managers, business owners, practitioners, researchers, professors, academicians, and students.