Name: Innovative Perspectives on Corporate Communication in the Global World (en Inglés)
Price: 1091944.00 COP
Availability: InStock
Author: Olvera-Lobo, María Dolores ; Gutiérrez-Artacho, Juncal ; Rivera-Trigueros, Irene
ISBN: 9781799867999

portada Innovative Perspectives on Corporate Communication in the Global World (en Inglés)

Innovative Perspectives on Corporate Communication in the Global World (en Inglés)

Formato

Libro Físico

Editorial

Business Science Reference

Autor

Olvera-Lobo, María Dolores ; Gutiérrez-Artacho, Juncal ; Rivera-Trigueros, Irene

Idioma

Inglés

N° páginas

352

Encuadernación

Tapa Dura

Dimensiones

27.9 x 21.6 x 2.1 cm

Peso

1.10 kg.

ISBN13

9781799867999

Categorías

Estudios de comunicación
Negocios internacionales
Comunicación y presentación empresarial

Innovative Perspectives on Corporate Communication in the Global World (en Inglés)

Olvera-Lobo, María Dolores ; Gutiérrez-Artacho, Juncal ; Rivera-Trigueros, Irene (Autor) · Business Science Reference · Tapa Dura

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Reseña del libro "Innovative Perspectives on Corporate Communication in the Global World (en Inglés)"

Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.