Name: Kapferer on Luxury: How Luxury Brands can Grow yet Remain Rare (en Inglés)
Price: 166295.00 COP
Availability: InStock
Author: Kapferer, Jean-Noël
ISBN: 9780749474362

portada Kapferer on Luxury: How Luxury Brands can Grow yet Remain Rare (en Inglés)

Formato

Libro Físico

Autor

Jean-Noël Kapferer

Editorial

Kogan Page

Año

2015

Idioma

Inglés

N° páginas

240

Encuadernación

Tapa Blanda

Dimensiones

23.4 x 15.6 x 1.3 cm

Peso

0.34 kg.

ISBN13

9780749474362

N° edición

Categorías

Técnicas de gestión empresarial
Publicidad

Kapferer on Luxury: How Luxury Brands can Grow yet Remain Rare (en Inglés)

Jean-Noël Kapferer (Autor) · Kogan Page · Tapa Blanda

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Envío normal

Origen: España (Costos de importación incluídos en el precio)

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Reseña del libro "Kapferer on Luxury: How Luxury Brands can Grow yet Remain Rare (en Inglés)"

In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. An unknown luxury brand with too few clients is unable to cover the considerable costs of luxury retail, but too many clients endanger the exclusivity factor and luxury experience. How fast should a firm grow and where in the world should it do so? How much volume should a brand sell? When does saturation occur? Jean-Noel Kapferer offers insights into how to address these questions and other conflicts unique to the luxury sector, along with strategies to support sustainable growth. "Kapferer on Luxury" offers a collection of carefully chosen new and popular essays by Jean-Noel Kapferer that address a specific issue relating to luxury growth. These include: sustaining the "luxury dream," the dependency on exclusivity, sustainable luxury, managing luxury brands within groups, artificiation (the process of transforming non-art into art) of luxury, and delocalization (sticking to local production).