Name: Last Call for bud Light: The Fall and Future of America's Favorite Beer (en Inglés)
Price: 93874.00 COP
Availability: InStock
Author: Anson Frericks
ISBN: 9781668070901

portada Last Call for bud Light: The Fall and Future of America's Favorite Beer (en Inglés)

Last Call for bud Light: The Fall and Future of America's Favorite Beer (en Inglés)

Formato

Libro Físico

Editorial

Threshold Editions

Autor

Anson Frericks

Idioma

Inglés

N° páginas

304

Encuadernación

Tapa Dura

ISBN13

9781668070901

Last Call for bud Light: The Fall and Future of America's Favorite Beer (en Inglés)

Anson Frericks (Autor) · Threshold Editions · Tapa Dura

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Reseña del libro "Last Call for bud Light: The Fall and Future of America's Favorite Beer (en Inglés)"

The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive. Anson Frericks, a former president at Anheuser-Busch--formerly the home of America's most popular brewery--watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management. Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney. Now, Anheuser-Busch's evolution and its subsequent fallout is brought to light as never before with this ultimate insider's look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall and future of an American icon.