Name: Lifestyle Gurus: Constructing Authority and Influence Online (en Inglés)
Price: 130622.00 COP
Availability: InStock
Author: Baker, Stephanie A. ; Rojek, Chris
ISBN: 9781509530182

portada Lifestyle Gurus: Constructing Authority and Influence Online (en Inglés)

Lifestyle Gurus: Constructing Authority and Influence Online (en Inglés)

Formato

Libro Físico

Autor

Chris Rojek

Stephanie A. Baker

Editorial

Polity Press

Año

2019

Idioma

Inglés

N° páginas

224

Encuadernación

Tapa Blanda

Dimensiones

22.6 x 15.5 x 1.5 cm

Peso

0.29 kg.

ISBN13

9781509530182

N° edición

Categorías

Estudios sobre medios

Lifestyle Gurus: Constructing Authority and Influence Online (en Inglés)

Chris Rojek (Autor) · Stephanie A. Baker (Autor) · Polity Press · Tapa Blanda

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Reseña del libro "Lifestyle Gurus: Constructing Authority and Influence Online (en Inglés)"

The rise of blogs and social media provide a public platform for people to share information online. This trend has facilitated an industry of self-appointed 'lifestyle gurus' who have become instrumental in the management of intimacy and social relations. Advice on health, wealth creation, relationships and well-being is rising to challenge the authority of experts and professionals. Pitched as 'authentic', 'accessible' and 'outside of the system', this information has produced an unprecedented sense of empowerment and sharing. However, new problems have arisen in its wake. In Lifestyle Gurus, Baker and Rojek explore how authority and influence are achieved online. They trace the rise of lifestyle influencers in the digital age, relating this development to the erosion of trust in the expert-professional power bloc. The moral contradictions of lifestyle websites are richly explored, demonstrating how these technologies encourage a preoccupation with the very commercial and corporate hierarchies they seek to challenge. A timely account of how lifestyle issues are being packaged and transacted in a wired-up world, this book is important reading for students and scholars of media, communication, sociology and related disciplines.