Name: Managing Startup Enterprises in Emerging Markets: Leadership Dynamics and Marketing Strategies (en Inglés)
Price: 230248.00 COP
Availability: InStock
Author: Rajagopal, Ananya
ISBN: 9783030281540

portada Managing Startup Enterprises in Emerging Markets: Leadership Dynamics and Marketing Strategies (en Inglés)

Formato

Libro Físico

Autor

Ananya Rajagopal

Editorial

Palgrave Pivot

Idioma

Inglés

N° páginas

182

Encuadernación

Tapa Dura

Dimensiones

21.0 x 14.8 x 1.3 cm

Peso

0.40 kg.

ISBN13

9783030281540

Categorías

Gestión financiera de las sociedades
Control de calidad y gestión de la productividad

Managing Startup Enterprises in Emerging Markets: Leadership Dynamics and Marketing Strategies (en Inglés)

Ananya Rajagopal (Autor) · Palgrave Pivot · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Managing Startup Enterprises in Emerging Markets: Leadership Dynamics and Marketing Strategies (en Inglés)"

This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploiting new opportunities, enhancing stakeholder values, and protecting their business ecosystem for continuous growth. Managing startup enterprises is a complex managerial task, as these businesses need to overcome the competition by understanding thoroughly all the moves of rival firms in the local-global markets. This book explores the incidence and severity of problems pertaining to organizational design, marketing strategy, the consumer-centric approach, and the transaction-based approach faced by start-up enterprises in order to improve business performance. This text will motivate future research on managing start-up enterprises in terms of developing efficiency in leadership and achieving market competitiveness and organizational growth. It will serve as an important work to those studying entrepreneurial leadership and marketing.