Compartir
Marketing Case Studies in Emerging Markets: Contemporary Multi-Industry Issues and Best-Practices (en Inglés)
Mutum, Dilip S. ; Ewe, Soo Yeong ; Ghazali, Ezlika M. (Autor)
·
Springer
· Tapa Dura
Marketing Case Studies in Emerging Markets: Contemporary Multi-Industry Issues and Best-Practices (en Inglés) - Mutum, Dilip S. ; Ewe, Soo Yeong ; Ghazali, Ezlika M.
$ 280.197
$ 560.393
Ahorras: $ 280.197
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Lunes 22 de Julio y el
Lunes 05 de Agosto.
Lo recibirás en cualquier lugar de Colombia entre 1 y 5 días hábiles luego del envío.
Reseña del libro "Marketing Case Studies in Emerging Markets: Contemporary Multi-Industry Issues and Best-Practices (en Inglés)"
There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and preferences. As a result, companies in these markets face different challenges and opportunities. Unfortunately, there is a lack of marketing cases from these markets. This book presents actual real-world marketing cases in these markets offering an in-depth look at some of the issues faced by companies in different industries. It is hoped that the cases would serve as valuable reference material for academics, students, professionals in marketing, business strategy, and other related fields as well as policymakers, to better understand the challenges of these markets, and develop strategies to succeed in them.
