Name: Marketing in a Digital & Data world: Getting to Know Your Customer - a Book for the Start-Up Entrepreneur and Millennial (en Inglés)
Price: 122761.00 COP
Availability: InStock
Author: Walter Vieira ; Brian Almeida
ISBN: 9781646506965

portada Marketing in a Digital & Data world: Getting to Know Your Customer - a Book for the Start-Up Entrepreneur and Millennial (en Inglés)

Formato

Libro Físico

Autor

Walter Vieira

Brian Almeida

Editorial

Notion Press Media Pvt Ltd

Idioma

Inglés

N° páginas

336

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 1.9 cm

Peso

0.49 kg.

ISBN13

9781646506965

Categorías

Marketing

Marketing in a Digital & Data world: Getting to Know Your Customer - a Book for the Start-Up Entrepreneur and Millennial (en Inglés)

Walter Vieira (Autor) · Brian Almeida (Autor) · Notion Press Media Pvt Ltd · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Marketing in a Digital & Data world: Getting to Know Your Customer - a Book for the Start-Up Entrepreneur and Millennial (en Inglés)"

In this book, Vieira and Almeida have leveraged their extensive knowledge bases and their experiences to comprehensively address the challenges faced by entrepreneurs and executives when they introduce an idea to market in today's digital world. While focused on the world of start-ups, this book provides executives in all contexts an in-depth look into the complexities underlying the rapidly changing world of marketing and business in which we live. Vieira and Almeida bring all this to life in a compelling manner by using real-world examples to illustrate the issues and to highlight the solutions. Prof Das Narayandas, Edsel Bryant Ford Professor of Business Administration Senior Associate Dean, External Relations Senior Associate Dean, Harvard Business Publishing HARVARD BUSINESS SCHOOLThis book is for anyone who wants to understand the increased complexities of marketing. It is specifically useful for the start-up entrepreneur and for millennials who would like their ideas to translate into successful organisations. The book creates awareness of the issues involved in the domain of marketing in our times. It tries to enable its readers to address these aspects as they develop their own solutions. Readers should be able to apply the ideas introduced in this book to their specific situations and to navigate their own roads to success with the help of this book.