Name: Marketing Management (en Inglés)
Price: 300567.00 COP
Availability: InStock
Author: Shivangi ; Bansal, Rohit
ISBN: 9781922617392

portada Marketing Management (en Inglés)

Formato

Libro Físico

Autor

Shivangi Nigam

Rohit Bansal

Editorial

Central West Publishing

Idioma

Inglés

N° páginas

142

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.8 cm

Peso

0.20 kg.

ISBN13

9781922617392

Categorías

Gestión de ventas y marketing

Marketing Management (en Inglés)

Shivangi Nigam (Autor) · Rohit Bansal (Autor) · Central West Publishing · Tapa Blanda

Libro Físico

$ 300.567

$ 546.486

Ahorras: $ 245.919

45% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Lunes 03 de Junio y el Lunes 17 de Junio.

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Reseña del libro "Marketing Management (en Inglés)"

Studying the concept of marketing management helps to become competent in highly thriving competition in the market. This also helps to develop strategies to improve profits and reduce the cost of products. Marketing management has become the major source of exchange and transfer of goods. The objective of this book is to familiarize the readers with the basic concepts and principles of marketing and to develop their conceptual and analytical skills to be able to manage the marketing operations of a business firm. After reading this book the reader will be aware of key aspects of marketing management: - Market Analysis- Marketing Plan- Market Implementation - Market ControlThis book contains 12 chapters such as Introduction to Marketing, Marketing Scope and Functions, Marketing Environment, Promotion Mix, Recent Trends in Marketing, Consumer Behaviour, Industrial Buying Behaviour, Branding, Marketing Segmentation, Targeting & Positioning, Pricing Decisions and Product Life Cycle. This book explores all dimensions to develop a more rounded understanding of marketing management.For more details, please visit https: //centralwestpublishing.com