Name: Marketing (en Inglés)
Price: 822794.00 COP
Availability: InStock
Author: Reynolds, Paul ; Lancaste, Geoff
ISBN: 9781138150263

Formato

Libro Físico

Autor

Paul Reynolds

Geoff Lancaste

Editorial

Routledge

Idioma

Inglés

N° páginas

448

Encuadernación

Tapa Dura

ISBN13

9781138150263

N° edición

Categorías

Marketing (en Inglés)

Paul Reynolds (Autor) · Geoff Lancaste (Autor) · Routledge · Tapa Dura

Libro Físico

$ 822.794

$ 1.265.837

Ahorras: $ 443.043

35% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Marketing (en Inglés)"

Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: - is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student- provides authoritative coverage of the subject, yet avoids becoming entangled in a mass of extra theory that may prove unhelpful for preliminary study - has an international viewpoint that guides the reader to the very heart of contemporary global marketing issues 'Marketing: The One Semester Introduction' provides exactly the right amount of theory and information to ensure rapid and high quality learning. With its succinct and clear style, the book represents an indispensable starting point for students of business studies and marketing.