Name: Mobile Marketing for Small Businesses (en Inglés)
Price: 108510.00 COP
Availability: InStock
Author: J. Keene, Craig
ISBN: 9783593303406

portada Mobile Marketing for Small Businesses (en Inglés)

Formato

Libro Físico

Autor

Craig J. Keene

Editorial

Nuzhath Publisher

Idioma

Inglés

N° páginas

116

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.6 cm

Peso

0.16 kg.

ISBN13

9783593303406

Categorías

Mercado online
Marketing directo

Mobile Marketing for Small Businesses (en Inglés)

Craig J. Keene (Autor) · Nuzhath Publisher · Tapa Blanda

Libro Físico

$ 108.510

$ 197.291

Ahorras: $ 88.781

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Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Mobile Marketing for Small Businesses (en Inglés)"

Mobile marketing is a marketing technique which uses established systems that give businesses the ability to communicate directly with customers through smartphones or other mobile devices. Small businesses lack experience in developing and using mobile marketing strategies to increase sales. The fundamental idea of mobile marketing is to improve the business marketing performance to maximize profits. The purpose of this qualitative case study was to explore how five small business marketers successfully created and implemented mobile marketing strategies to increase brand awareness and sales. The research focused on successful, small, independent businesses that have successfully used mobile marketing. This study is motivated by two research questions.(1) How are successful mobile marketing strategies created to increase brand awareness and sales? (2) How is mobile marketing used in the small business marketing communication mix? Participants were the primary people in charge of creating and implementing mobile marketing strategies for the small businesses