Name: Murrow's Cold War: Public Diplomacy for the Kennedy Administration (en Inglés)
Price: 46044.00 COP
Availability: InStock
Author: Gregory M. Tomlin
ISBN: 9781612347714

portada Murrow's Cold War: Public Diplomacy for the Kennedy Administration (en Inglés)

Formato

Libro Físico

Editorial

Potomac Books

Autor

Gregory M. Tomlin

Año

2016

Idioma

Inglés

N° páginas

424

Encuadernación

Tapa Dura

ISBN13

9781612347714

Categorías

Estados unidos de américa
Siglo xx - c. 1900-c. 1999
Historia de américa

Murrow's Cold War: Public Diplomacy for the Kennedy Administration (en Inglés)

Gregory M. Tomlin (Autor) · Potomac Books · Tapa Dura

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Reseña del libro "Murrow's Cold War: Public Diplomacy for the Kennedy Administration (en Inglés)"

In March 1961 America’s most prominent journalist, Edward R. Murrow, ended a quarter-century career with the Columbia Broadcasting System to join the administration of John F. Kennedy as director of the United States Information Agency (USIA). Charged with promoting a positive image abroad, the agency sponsored overseas research programs, produced documentaries, and operated the Voice of America to spread the country’s influence throughout the world. As director of the USIA, Murrow hired African Americans for top spots in the agency and leveraged his celebrity status at home to challenge all Americans to correct the scourge of domestic racism that discouraged developing countries, viewed as strategic assets, from aligning with the West. Using both overt and covert propaganda programs, Murrow forged a positive public image for Kennedy administration policies in an unsettled era that included the rise of the Berlin Wall, the Cuban Missile Crisis, and support for Vietnam’s Ngo Dinh Diem. Murrow’s Cold War tackles an understudied portion of Murrow’s life, reveals how one of America’s most revered journalists improved the global perception of the United States, and exposes the importance of public diplomacy in the advancement of U.S. foreign policy.