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Negotiating Rationally (en Inglés)
Bazerman Max H.
Reseña del libro "Negotiating Rationally (en Inglés)"
In Negotiating Rationally, Max Bazerman and Margaret Neale explain how to avoid the pitfalls of irrationality and gain the upper hand in negotiations. For example, managers tend to be overconfident, to recklessly escalate previous commitments, and fail to consider the tactics of the other party. Drawing on their research, the authors show how we are prisoners of our own assumptions. They identify strategies to avoid these pitfalls in negotiating by concentrating on opponents' behavior and developing the ability to recognize individual limitations and biases. They explain how to think rationally about the choice of reaching an agreement versus reaching an impasse. A must read for business professionals.
Opiniones del libro
Luis A Navarro
Jueves 22 de Agosto, 2024
Compra Verificada
Es uno de los mejores libros que he leído sobre negociación
