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nonprofit strategic positioning: decide where to be, plan what to do
Thomas A. Mclaughlin (Autor)
·
wiley
· Libro Físico
nonprofit strategic positioning: decide where to be, plan what to do - thomas a. mclaughlin
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Origen: Estados Unidos
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Reseña del libro "nonprofit strategic positioning: decide where to be, plan what to do"
nonprofit strategic positioning: decide where to be, plan what to do will be the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. this book will take the reader on a stimulating journey through nonprofit strategy development and implementation. it will be timely in its publication because by then the nonprofit sector will have reached a turning point where the need to be more business-like will be undeniable, and the continuing retreat of the public sector will have left even wider gaps in services that nonprofits will be asked to fill.
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