Name: Onward: How Starbucks Fought for its Life Without Losing its Soul (en Inglés)
Price: 75932.00 COP
Availability: InStock
Author: Howard Schultz; Joanne Gordon
ISBN: 9781609613822

portada Onward: How Starbucks Fought for its Life Without Losing its Soul (en Inglés)

Formato

Libro Físico

Autor

Howard Schultz

Joanne Gordon

Editorial

Rodale Books

Año

2012

Idioma

Inglés

N° páginas

368

Encuadernación

Tapa Blanda

Dimensiones

21.1 x 13.7 x 2.5 cm

Peso

0.43 kg.

ISBN

1609613821

ISBN13

9781609613822

N° edición

Categorías

Biografías de empresarios
Historia societaria
Hosteleria

Onward: How Starbucks Fought for its Life Without Losing its Soul (en Inglés)

Howard Schultz (Autor) · Joanne Gordon (Autor) · Rodale Books · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Onward: How Starbucks Fought for its Life Without Losing its Soul (en Inglés)"

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success. In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you'll get an inside look into Schultz's central leadership philosophy: It's not about winning, it's about the right way to win. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.