Name: Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans (en Inglés)
Price: 106328.00 COP
Availability: InStock
Author: MacDonald, R. Jon
ISBN: 9781544524962

portada Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans (en Inglés)

Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans (en Inglés)

Formato

Libro Físico

Autor

R. Jon MacDonald

Editorial

Houndstooth Press

Año

2021

Idioma

Inglés

N° páginas

228

Encuadernación

Tapa Dura

Dimensiones

21.6 x 14.0 x 1.8 cm

Peso

0.44 kg.

ISBN13

9781544524962

Categorías

Industrias minoristas y de distribución mayorista

Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans (en Inglés)

R. Jon MacDonald (Autor) · Houndstooth Press · Tapa Dura

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Reseña del libro "Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans (en Inglés)"

With the explosion of direct-to-consumer online retailers, things have been heating up in the e-commerce industry. The differentiators of yesterday have become table stakes for modern brands-those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics. Opting in to Optimization provides a collection of principles that, when applied in a disciplined manner, has proven to help e-commerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses. Author R. Jon MacDonald has more than a decade of experience helping globally recognized brands like Nike, Xerox, Adobe, and The Economist design highly effective online purchasing experiences. In this book, he condenses all of that knowledge into a handful of powerful strategies and principles that will accelerate growth without compromising customer experience. Brief enough to review in a week, but impactful enough to last a lifetime, this book is a must-read for anyone in a leadership position at an ambitious online retailer.