People Love You: The Real Secret to Delivering Legendary Customer Experiences (en Inglés)
Reseña del libro "People Love You: The Real Secret to Delivering Legendary Customer Experiences (en Inglés)"
What you experience is what you remember. The more emotional theexperience, the deeper it is branded into your memory.Experience has a massive impact on buying decisions. Everytouch point, every time you or someone in your company engages acustomer, it creates an experience - something they remember. Whenthey have a negative experience, they tend to vote with their feet(and their wallets) and head straight to your competitors. Whencustomers have positive emotional experiences, it anchors them toyour brand, your product or service, and ultimately toyou. In the twenty-first century, competitive advantages derived fromunique products are services are short-lived because competitorsare able to quickly and easily duplicate or match your offering.Likewise a focus on customer satisfaction and loyalty will nolonger give you the competitive edge. Delivering a legendarycustomer experience has emerged as the single most importantcompetitive advantage for companies across all industries. InPeople Love You you’ll learn the real secrets ofcustomer experience including: 7 Essential Principles of Customer Engagement5 Levers for Creating a Legendary Customer ExperienceThe Secret to Bridging the Experience GapHow to Leverage the Pull Strategy to become a TrustedAdvisor2 Most Important Rules for Dealing with Pissed-offCustomersIn a hypercompetitive, global marketplace protecting yourcompany’s customer base, the lifeblood of your business, mustbecome your number one priority. The rubber hits the road withaccount managers, project managers, sales professionals, andcustomer service professionals—the people most connected tocustomers—who are on the frontlines of customer experience.They build unique and enduring emotional connections with customersthat creating long-term revenue and profit streams. In PeopleLove You, human relationship guru, Jeb Blount, gives you apowerful playbook for interacting with customers in a way thatcreates deep, enduring, visceral connections that withstandrelentless economic and competitive assaults.
