Name: Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business (en Inglés)
Price: 210502.00 COP
Availability: InStock
Author: Reillier, Laure Claire ; Reillier, Benoit
ISBN: 9781472480248

portada Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business (en Inglés)

Formato

Libro Físico

Autor

Laure Claire Reillier

Benoit Reillier

Editorial

Routledge

Idioma

Inglés

N° páginas

222

Encuadernación

Tapa Dura

Dimensiones

24.9 x 17.5 x 2.0 cm

Peso

0.57 kg.

ISBN13

9781472480248

Categorías

Comercio electrónico
Emprendimeinto
Adquisiones empresariales
Finanzas e inversiones en línea

Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business (en Inglés)

Laure Claire Reillier (Autor) · Benoit Reillier (Autor) · Routledge · Tapa Dura

Libro Físico

$ 210.502

$ 323.849

Ahorras: $ 113.347

35% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business (en Inglés)"

During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models.Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.