Name: Polling at a Crossroads: Rethinking Modern Survey Research (Methodological Tools in the Social Sciences) (en Inglés)
Price: 166373.00 COP
Availability: InStock
Author: Bailey Michael A.
ISBN: 9781108710930

portada Polling at a Crossroads: Rethinking Modern Survey Research (Methodological Tools in the Social Sciences) (en Inglés)

Formato

Libro Físico

Editorial

Cambridge University Press

Autor

Bailey Michael A.

Idioma

Inglés

N° páginas

290

Encuadernación

Tapa Blanda

ISBN13

9781108710930

Polling at a Crossroads: Rethinking Modern Survey Research (Methodological Tools in the Social Sciences) (en Inglés)

Bailey Michael A. (Autor) · Cambridge University Press · Tapa Blanda

Libro Físico

$ 166.373

$ 277.288

Ahorras: $ 110.915

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Reseña del libro "Polling at a Crossroads: Rethinking Modern Survey Research (Methodological Tools in the Social Sciences) (en Inglés)"

Survey research is in a state of crisis. People have become less willing to respond to polls and recent misses in critical elections have undermined the field's credibility. Pollsters have developed many tools for dealing with the new environment, an increasing number of which rely on risky opt-in samples. Virtually all of these tools require that respondents in each demographic category are a representative sample of all people in each demographic category, something that is unlikely to be reliably true. Polling at a Crossroads moves beyond such strong limitations, providing tools that work even when survey respondents are unrepresentative in complex ways. This book provides case studies that show how to avoid underestimating Trump support and how conventional polls exaggerate partisan differences. This book also helps us think in clear and sometimes counterintuitive ways and points toward simple, low-cost changes that can better address contemporary polling challenges.