Name: Pricing the Profitable Sale: The Manager's Guide to Value Pricing (en Inglés)
Price: 166588.00 COP
Availability: InStock
Author: Zell, H. Peter
ISBN: 9781669823223

portada Pricing the Profitable Sale: The Manager's Guide to Value Pricing (en Inglés)

Formato

Libro Físico

Autor

H. Peter Zell

Editorial

Xlibris Us

Idioma

Inglés

N° páginas

362

Encuadernación

Tapa Dura

Dimensiones

22.9 x 15.2 x 2.4 cm

Peso

0.68 kg.

ISBN13

9781669823223

Categorías

Economía

Pricing the Profitable Sale: The Manager's Guide to Value Pricing (en Inglés)

H. Peter Zell (Autor) · Xlibris Us · Tapa Dura

Libro Físico

$ 166.588

$ 302.887

Ahorras: $ 136.299

45% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Jueves 30 de Mayo y el Jueves 13 de Junio.

Lo recibirás en cualquier lugar de Colombia entre 1 y 5 días hábiles luego del envío.

Reseña del libro "Pricing the Profitable Sale: The Manager's Guide to Value Pricing (en Inglés)"

"Pricing the Profitable Sale: The Manager's Guide To Value Pricing presents an entirely new approach to the pricing of goods and services. For the first time the guesswork is taken away from pricing and the marketer presented with twenty-two practical pricing guidelines and rules of thumb which he or she can use over and over again to reach important pricing decisions to either maximize sales revenue and market share or profit for any product or service on the market. The book was written for managers, including marketing, product, and sales managers, or any individuals with pricing responsibilities at their firms. It should also be of much interest to professors and students in a program leading to the MBA degree where it could serve as the main texts in a course on pricing or as a supplement to as standard marketing textbook.