Name: Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (en Inglés)
Price: 201936.00 COP
Availability: InStock
Author: Bolton, Kate ; Brace, Ian
ISBN: 9781398604124

portada Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (en Inglés)

Formato

Libro Físico

Autor

Kate Bolton

Ian Brace

Editorial

Kogan Page

Año

2022

Idioma

Inglés

N° páginas

344

Encuadernación

Tapa Blanda

Dimensiones

23.2 x 15.4 x 2.6 cm

Peso

0.66 kg.

ISBN13

9781398604124

N° edición

0005

Categorías

Investigación de mercado

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (en Inglés)

Kate Bolton (Autor) · Ian Brace (Autor) · Kogan Page · Tapa Blanda

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Reseña del libro "Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (en Inglés)"

Will your questionnaire work as well as it needs to by today's standards? Use this new edition of the bestselling guide to make sure it does. Good data is central to information-based decision making. Increasing access to online survey software is allowing more organizations to benefit from contact with their customers, employees and the public. However, the challenges facing the questionnaire writer remain and the greater volume of surveys and demands on potential respondents' time is making the task even harder. Your questionnaire needs to work better than ever to keep their attention. Questionnaire Design provides comprehensive and practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and efficiency. You can't write a good questionnaire unless you know exactly what you are trying to achieve. This updated fifth edition recognizes this fundamental challenge, with advice for gaining the clarity needed to plan and focus your questionnaire. It continues to provide guidance for those using interviewer administered surveys, but now reflects the primacy of online and the challenges that brings. With pressure on everyone's time, this revised edition makes it even easier to navigate to the key points with new bullet-pointed takeaways at the end of each chapter.