Name: Redesigning Value: A Practical Manifesto for Designers and Organizations (en Inglés)
Price: 141601.00 COP
Availability: InStock
Author: David Dunne; Chris Ferguson; Paolo Korre
ISBN: 9781487552541

portada Redesigning Value: A Practical Manifesto for Designers and Organizations (en Inglés)

Redesigning Value: A Practical Manifesto for Designers and Organizations (en Inglés)

Formato

Libro Físico

Editorial

Rotman-Utp Publishing

Autor

David Dunne; Chris Ferguson; Paolo Korre

Idioma

Inglés

N° páginas

234

Encuadernación

Tapa Dura

ISBN13

9781487552541

Redesigning Value: A Practical Manifesto for Designers and Organizations (en Inglés)

David Dunne; Chris Ferguson; Paolo Korre (Autor) · Rotman-Utp Publishing · Tapa Dura

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Reseña del libro "Redesigning Value: A Practical Manifesto for Designers and Organizations (en Inglés)"

Businesses and designers both want to create value. What could go wrong?Time and again, ambitious design projects within organizations fail to deliver the sort of impact designers believe is possible, and managers say they want. At the root of such failures are basic disconnects between how managers and designers view the world. Managers often look to design to increase financial value, while designers typically see their profession as creating value for users and society. Countless opportunities to address pressing ethical, social, and environmental concerns die in the gap between the two, as managers and designers misconstrue each other's intent and misunderstand each other's needs. How can both do better?The answer lies in Redesigning Value. Drawing from real-world examples and insights from over one hundred designers, design experts, leaders of design labs, and design "skeptics" at leading organizations, including Google, CNN, Citi Bank, Fidelity Insurance, the Mayo Clinic, and Shopify, the book provides a road map from leaders who have been there and a practical manifesto to inspire the sort of action our world so sorely needs.