Name: Routledge Handbook of Hospitality Marketing (en Inglés)
Price: 1049170.00 COP
Availability: InStock
Author: Gursoy, Dogan
ISBN: 9781138214668

portada Routledge Handbook of Hospitality Marketing (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Gursoy, Dogan

Idioma

Inglés

N° páginas

652

Encuadernación

Tapa Dura

ISBN13

9781138214668

Categorías

Hosteleria

Routledge Handbook of Hospitality Marketing (en Inglés)

Gursoy, Dogan (Autor) · Routledge · Tapa Dura

Libro Físico

$ 1.049.170

$ 1.614.108

Ahorras: $ 564.938

35% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Lunes 03 de Junio y el Martes 11 de Junio.

Lo recibirás en cualquier lugar de Colombia entre 1 y 5 días hábiles luego del envío.

Reseña del libro "Routledge Handbook of Hospitality Marketing (en Inglés)"

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry.Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV-IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry's past mistakes as well as future opportunities.The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.