Name: Smarketing: How to Achieve Competitive Advantage Through Blended Sales and Marketing (en Inglés)
Price: 177390.00 COP
Availability: InStock
Author: Hughes, Tim ; Gray, Adam ; Whicher, Hugo
ISBN: 9780749483586

portada Smarketing: How to Achieve Competitive Advantage Through Blended Sales and Marketing (en Inglés)

Formato

Libro Físico

Autor

Editorial

Año

2018

Idioma

Inglés

N° páginas

248

Encuadernación

Tapa Blanda

Dimensiones

23.4 x 15.6 x 1.7 cm

Peso

0.35 kg.

ISBN13

9780749483586

N° edición

Categorías

Mercado online

Smarketing: How to Achieve Competitive Advantage Through Blended Sales and Marketing (en Inglés)

Adam Gray (Autor) · Tim Hughes (Autor) · Hugo Whicher (Autor) · Kogan Page · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Smarketing: How to Achieve Competitive Advantage Through Blended Sales and Marketing (en Inglés)"

Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact of continuous disruption, many organizations have been left floundering, unsure of how to get traction in the market. The old rule book has been torn up and thrown away. Smarketing is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world. It explains how and why companies should blend sales and marketing into one single, streamlined smarketing department. Sales people will become better marketers, and marketers better sales people, leading to bigger, better business growth all round. With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, Smarketing is an invaluable resource for any marketing or sales professional looking to drive growth and success in the new era of marketing.