Name: Storynomics: Story Driven Marketing in the Post-Advertising World (en Inglés)
Price: 119556.00 COP
Availability: InStock
Author: Robert Mckee
ISBN: 9780413778000

portada Storynomics: Story Driven Marketing in the Post-Advertising World (en Inglés)

Formato

Libro Físico

Editorial

Methuen Publishing

Autor

Robert Mckee

Año

2018

Idioma

Inglés

Encuadernación

Tapa Dura

ISBN13

9780413778000

Storynomics: Story Driven Marketing in the Post-Advertising World (en Inglés)

Robert Mckee (Autor) · Methuen Publishing · Tapa Dura

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Reseña del libro "Storynomics: Story Driven Marketing in the Post-Advertising World (en Inglés)"

Storynomics - Story-Driven Marketing in the Post-Advertising World is a brilliant book that's destined to send shockwaves through the worlds of marketing and branding. Drawing on the experiences gained with his Storynomics seminars, Robert McKee - author of Story: Substance, Structure, Style and the Principles of Screenwriting and Dialogue: The Art of Verbal Action for Page, Stage and Screen - has teamed up with Tom Gerace to produce a work that is at once imaginative, innovative and inspirational. There has been a major change in the way brands connect with consumers. In the past, brand managers and chief marketing executives would find stories people loved and then interrupt their telling with advertisements. Today's consumers have tired of the ads and are blocking, skipping or avoiding them at unprecedented rates. The consequences are that marketing professionals are finding it harder and harder to reach their customers. Some business leaders have recognised that storytelling is the future of marketing, and to succeed in an increasingly ad-free world, they must place `story' at the centre of their strategies. There is still some misunderstanding about story and how it can be used effectively. Robert McKee created the Storynomics seminars to show business leaders how to apply storytelling to their businesses, to drive revenue, margins and brand loyalty. In their new book, McKee and Gerace bring a whole new meaning to marketing, to displace old theories and practices with story-driven messages. Storynomics, the book, is essential reading for all serious professionals.