Name: Strategic Analysis: A Creative and Cultural Industries Perspective (Mastering Management in the Creative and Cultural Industries) (en Inglés)
Price: 256412.00 COP
Availability: InStock
Author: Jonathan Gander
ISBN: 9781138185272

portada Strategic Analysis: A Creative and Cultural Industries Perspective (Mastering Management in the Creative and Cultural Industries) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Jonathan Gander

Año

2017

Idioma

Inglés

N° páginas

176

Encuadernación

Tapa Blanda

ISBN13

9781138185272

N° edición

Categorías

Estrategia empresarial

Strategic Analysis: A Creative and Cultural Industries Perspective (Mastering Management in the Creative and Cultural Industries) (en Inglés)

Jonathan Gander (Autor) · Routledge · Tapa Blanda

Libro Físico

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Reseña del libro "Strategic Analysis: A Creative and Cultural Industries Perspective (Mastering Management in the Creative and Cultural Industries) (en Inglés)"

Though their primary concern, organizations in the creative industries don’t only succeed or fail based on the exercise of their creative resources. Their fortunes also depend on their understanding and approach to the problem of competition. In Strategic Analysis: A creative and cultural industries perspective, Jonathan Gander offers a much needed introduction to how the practice of strategic thinking and analysis can be applied to this diverse and dynamic field. The book employs a range of competitive scenarios and case studies in which to practically apply a recommended set of analytical frameworks and examine the strategic challenge facing the enterprise and the wider sector. This concise and practical text focuses on providing a clear series of steps through which to identify and tackle strategic issues facing an enterprise, making it perfect reading for students and practitioners in the creative sector who seek a strategic understanding of the competition they are involved in.