Name: Strategic Communication for Startups and Entrepreneurs in China (Routledge Insights in Public Relations Research) (en Inglés)
Price: 259638.00 COP
Availability: InStock
Author: Linjuan Rita Men; Yi Grace Ji; Zifei Fay Chen
ISBN: 9780367222840

portada Strategic Communication for Startups and Entrepreneurs in China (Routledge Insights in Public Relations Research) (en Inglés)

Strategic Communication for Startups and Entrepreneurs in China (Routledge Insights in Public Relations Research) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Linjuan Rita Men; Yi Grace Ji; Zifei Fay Chen

Año

2019

Idioma

Inglés

N° páginas

118

Encuadernación

Tapa Dura

ISBN13

9780367222840

N° edición

Categorías

Emprendimiento y emprendedores

Strategic Communication for Startups and Entrepreneurs in China (Routledge Insights in Public Relations Research) (en Inglés)

Linjuan Rita Men; Yi Grace Ji; Zifei Fay Chen (Autor) · Routledge · Tapa Dura

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Reseña del libro "Strategic Communication for Startups and Entrepreneurs in China (Routledge Insights in Public Relations Research) (en Inglés)"

This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context. Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.