Name: Strategic Management: Concepts And Cases: Competitiveness And Globalization (mindtap Course List) (en Inglés)
Price: 369922.00 COP
Availability: InStock
Author: Hitt, Michael a. ; Ireland, R. Duane ; Hoskisson, Robert E.
ISBN: 9780357033838

portada Strategic Management: Concepts And Cases: Competitiveness And Globalization (mindtap Course List) (en Inglés)

Strategic Management: Concepts And Cases: Competitiveness And Globalization (mindtap Course List) (en Inglés)

Formato

Libro Físico

Autor

Editorial

Año

2019

Idioma

Inglés

N° páginas

768

Encuadernación

Tapa Blanda

Dimensiones

25.1 x 20.3 x 2.5 cm

Peso

1.18 kg.

ISBN13

9780357033838

N° edición

0013

Categorías

Estrategia empresarial
Gestión y técnicas de gestión

Strategic Management: Concepts And Cases: Competitiveness And Globalization (mindtap Course List) (en Inglés)

Michael A. Hitt (Autor) · R. Duane Ireland (Autor) · Robert E. Hoskisson (Autor) · Cengage Learning · Tapa Blanda

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Reseña del libro "Strategic Management: Concepts And Cases: Competitiveness And Globalization (mindtap Course List) (en Inglés)"

Examine strategic management with the market-leading book that sets the standard as today's most intellectually rich, practical analysis of strategic management. Written by prominent management scholars and award-winning instructors, Hitt/Ireland/Hoskisson's STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, 13E incorporates cutting-edge research and new examples from more than 600 companies to reveal how firms effectively use the strategic management process. This edition combines a classic industrial organization model with a resource-based view of the firm to demonstrate how businesses establish competitive advantages and create value for stakeholders in the global marketplace. You study how firms govern themselves, the value of strategic alliances to global companies and the value firms create by melding strategic management and entrepreneurial behaviors when competing. MindTap online learning solution is also available with new real-world activities designed to help you outperform and excel as a strategic leader.