Name: Strategic Product Creation: Deliver Customer Satisfaction From Every Level of Your Company (en Inglés)
Price: 124067.00 COP
Availability: InStock
Author: Ronald Kerber; Timothy Laseter
ISBN: 9780071486552

portada Strategic Product Creation: Deliver Customer Satisfaction From Every Level of Your Company (en Inglés)

Formato

Libro Físico

Editorial

Editorial Mcgraw-Hill

Autor

Ronald Kerber; Timothy Laseter

Año

2007

Idioma

Inglés

N° páginas

318

Encuadernación

Tapa Dura

Peso

1.40

ISBN

0071486550

ISBN13

9780071486552

N° edición

Categorías

Gestión de proyectos de investigación y desarrollo

Strategic Product Creation: Deliver Customer Satisfaction From Every Level of Your Company (en Inglés)

Ronald Kerber; Timothy Laseter (Autor) · Editorial Mcgraw-Hill · Tapa Dura

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Reseña del libro "Strategic Product Creation: Deliver Customer Satisfaction From Every Level of Your Company (en Inglés)"

Create and market the right product-fast Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank. Provides not only practical experience, but a solid conceptual framework for developing your own product creation model Highlights seven principles of effective product creation Features instructive case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool Corporation, Mars, Inc., and IBM Includes key questions and milestone decision issues from each stage of the product creation process Covers both short- and long-term strategies, coupled with suggestions for advanced technology Explains how to combine customer knowledge with external market needs to stimulate new product and service ideas Reveals ways to utilize your suppliers as a talent pool for process improvement and product innovation Addresses sensitive issues of branding and intellectual property rights