Name: The 5 Rules of Megavalue Selling: How to Communicate Customer Value and Differentiate From Competitors (en Inglés)
Price: 95265.00 COP
Availability: InStock
Author: Holmes, Mark
ISBN: 9781619846234

portada The 5 Rules of Megavalue Selling: How to Communicate Customer Value and Differentiate From Competitors (en Inglés)

The 5 Rules of Megavalue Selling: How to Communicate Customer Value and Differentiate From Competitors (en Inglés)

Formato

Libro Físico

Autor

Mark Holmes

Editorial

Gatekeeper Press

Idioma

Inglés

N° páginas

158

Encuadernación

Tapa Blanda

Dimensiones

21.6 x 14.0 x 0.9 cm

Peso

0.19 kg.

ISBN13

9781619846234

Categorías

Gestión: liderazgo y motivación
Gestión de ventas y marketing

The 5 Rules of Megavalue Selling: How to Communicate Customer Value and Differentiate From Competitors (en Inglés)

Mark Holmes (Autor) · Gatekeeper Press · Tapa Blanda

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Reseña del libro "The 5 Rules of Megavalue Selling: How to Communicate Customer Value and Differentiate From Competitors (en Inglés)"

Why are salespeople struggling to differentiate from competitors and communicate customer value? What makes them miss annual sales targets?This book introduces a remarkably effective way to articulate your value message and create distinction among competitors. Through an engaging story, readers discover the "VALUE" rules, a five steps approach salespeople use to win sales on value not price.Megavalue Selling is a book salespeople can't put down. Written for salespeople, managers, startup entrepreneurs and business owners eager to learn about mastering customer conversations about value, this book gives readers: -Perfect questions for identifying a customer's existing and unrecognized value drivers.-How to handle price pushback and commoditization.-Practical approach for presenting proof.-Actionable steps for identifying all decision influencers and their roles.-Simple techniques to align value propositions with customer issues.Mark Holmes distilled four decades of sales experience, research, consulting and coaching to write a new sales development book covering complex concepts simplified into a short story that's easy to apply. Mark learned B2B selling by making sales to CEO's in his twenties, and went on to be a top-performer in several companies. His insights have appeared in the Wall Street Journal, FOX Business and Sales and Marketing Management.