Name: The Catalyst: How to Change Anyone'S Mind (en Inglés)
Price: 72228.00 COP
Availability: InStock
Author: Jonah Berger
ISBN: 9781982108649

portada The Catalyst: How to Change Anyone'S Mind (en Inglés)

Formato

Libro Físico

Autor

Jonah Berger

Editorial

Simon & Schuster

Idioma

Inglés

N° páginas

288

Encuadernación

Tapa Blanda

Dimensiones

20.8 x 14.0 x 2.0 cm

Peso

0.23 kg.

ISBN13

9781982108649

Categorías

Liderazgo y motivación empresarial
Estrategias para la toma de deciciones empresariales
Comportamiento organizativo

The Catalyst: How to Change Anyone'S Mind (en Inglés)

Jonah Berger (Autor) · Simon & Schuster · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "The Catalyst: How to Change Anyone'S Mind (en Inglés)"

"Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher." --Jim Collins, author Good to Great, coauthor Built to Last From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind. Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, "How could I change someone's mind?" they ask a different question: "Why haven't they changed already? What's stopping them?" The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

Jonah Berger

(Autor)

Ver Página del Autor

Es profesor de marketing en la Wharton School de la Universidad de Pennsylvania, donde investiga sobre lo que trata en este libro: la influencia social y cómo los productos o ideas alcanzan el éxito.
Sus estudios se han publicado en revistas de psicología, marketing y economía, y se han referenciado en The New York Times, The Wall Street Journal, NPR, Science, Harvard Business Review, Sloan Management Review, Wired, Business Week, The Atlantic y The Economist, entre otras.
Berger ha sido galardonado con diversos premios, tanto por su erudición como por su labor académica.

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