Name: The Corporate Social Mind (en Inglés)
Price: 80401.00 COP
Availability: InStock
Author: Feldmann, Derrick ; Seberich, Michael
ISBN: 9781639081073

portada The Corporate Social Mind (en Inglés)

Formato

Libro Físico

Autor

Derrick Feldmann

Michael Seberich

Editorial

Fast Company Press

Idioma

Inglés

N° páginas

232

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 1.3 cm

Peso

0.34 kg.

ISBN13

9781639081073

Categorías

Comunicación y presentación empresarial

The Corporate Social Mind (en Inglés)

Derrick Feldmann (Autor) · Michael Seberich (Autor) · Fast Company Press · Tapa Blanda

Libro Físico

$ 80.401

$ 160.801

Ahorras: $ 80.401

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Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Viernes 03 de Enero y el Jueves 16 de Enero.

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Reseña del libro "The Corporate Social Mind (en Inglés)"

One Voice, United Efforts, and a Social MindsetThe Corporate Social Mind introduces a new cultural and strategic approach to social issue engagement by companies. Today's social issues require a different mindset-one that builds on the expertise of both corporate social responsibility and marketing teams to achieve impact and public/consumer action for social change. This book helps corporate leaders design approaches that bring these crucial teams together by showing them how to build stronger campaigns, moments, and initiatives that positively change the world.The Corporate Social Mind helps leaders of both corporate social impact and marketing teams move beyond their own ways of thinking and come together to address social issues through a mindset that embeds key traits into daily work. Business as a whole, from research and innovation to marketing, can drive positive social change in society when it is integrated into the way we work.In The Corporate Social Mind, Derrick Feldmann and Michael Seberich each bring together 20+ years of work on social issue campaigns, in marketing, in movements, and in social impact spaces to help companies leverage assets for positive social issue progress. You'll see how key companies have done this and how every leader, no matter the industry, can establish a culture in which this is the mindset.