Name: The Elusive Fan: Reinventing Sports in a Crowded Marketplace (en Inglés)
Price: 134773.00 COP
Availability: InStock
Author: Rein, Irving ; Kotler, Philip ; Ryan Shields, Ben
ISBN: 9780071454094

portada The Elusive Fan: Reinventing Sports in a Crowded Marketplace (en Inglés)

Formato

Libro Físico

Autor

Philip Kotler

Irving Rein

Ben Ryan Shields

Editorial

McGraw-Hill Companies

Año

2006

Idioma

Inglés

N° páginas

345

Encuadernación

Tapa Dura

Dimensiones

23.2 x 17.2 x 2.9 cm

Peso

0.66 kg.

ISBN

0071454098

ISBN13

9780071454094

N° edición

Categorías

Recursos humanos
Marketing

The Elusive Fan: Reinventing Sports in a Crowded Marketplace (en Inglés)

Philip Kotler (Autor) · Irving Rein (Autor) · Ben Ryan Shields (Autor) · McGraw-Hill Companies · Tapa Dura

Libro Nuevo

$ 134.773

$ 269.546

Ahorras: $ 134.773

50% descuento

Cantidad
Estado: Nuevo
Quedan 100+ unidades

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Miércoles 15 de Mayo y el Miércoles 29 de Mayo.

Lo recibirás en cualquier lugar de Colombia entre 1 y 5 días hábiles luego del envío.

Reseña del libro "The Elusive Fan: Reinventing Sports in a Crowded Marketplace (en Inglés)"

Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply. World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including Manchester United's transformation from a plucky home team to a billion-dollar international franchise Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand Daytona International Speedway's reinvention of fan intimacy Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.