Name: The Evolution of Yield Management in the Airline Industry: Origins to the Last Frontier (Management for Professionals) (en Inglés)
Price: 556188.00 COP
Availability: InStock
Author: Ben Vinod
ISBN: 9783030704230

portada The Evolution of Yield Management in the Airline Industry: Origins to the Last Frontier (Management for Professionals) (en Inglés)

Formato

Libro Físico

Editorial

Springer International Publishing

Autor

Ben Vinod

Año

2021

Idioma

Inglés

N° páginas

423

Encuadernación

Tapa Dura

ISBN13

9783030704230

N° edición

Categorías

Gestión financiera de las sociedades

The Evolution of Yield Management in the Airline Industry: Origins to the Last Frontier (Management for Professionals) (en Inglés)

Ben Vinod (Autor) · Springer International Publishing · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "The Evolution of Yield Management in the Airline Industry: Origins to the Last Frontier (Management for Professionals) (en Inglés)"

This book chronicles airline revenue management from its early origins to the last frontier. Since its inception revenue management has now become an integral part of the airline business process for competitive advantage. The field has progressed from inventory control of the base fare, to managing bundles of base fare and air ancillaries, to the precise inventory control at the individual seat level. The author provides an end-to-end view of pricing and revenue management in the airline industry covering airline pricing, advances in revenue management, availability, and air shopping, offer management and product distribution, agency revenue management, impact of revenue management across airline planning and operations, and emerging technologies is travel. The target audience of this book is practitioners who want to understand the basics and have an end-to-end view of revenue management.