Name: The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap you Need to Navigate the Market (en Inglés)
Price: 430492.00 COP
Availability: InStock
Author: Jean-Francois Denault
ISBN: 9780815376903

portada The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap you Need to Navigate the Market (en Inglés)

Formato

Libro Físico

Editorial

Productivity Press

Autor

Jean-Francois Denault

Año

2018

Idioma

Inglés

N° páginas

231

Encuadernación

Tapa Dura

ISBN13

9780815376903

N° edición

Categorías

Técnicas de gestión empresarial

The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap you Need to Navigate the Market (en Inglés)

Jean-Francois Denault (Autor) · Productivity Press · Tapa Dura

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$ 430.492

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap you Need to Navigate the Market (en Inglés)"

The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation models for your data, the second volume will focus more on the commercialization elements of marketing. As such, this book will be covering a wide range of topics directly tied to marketing management such as marketing and commercialization strategies, consumers’ behaviors, marketing metrics, pricing techniques and strategies as well as marketing communications (public relations, advertising, and more). The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization. The overall objective is for them to gain an understanding on the marketing function, ask the right question, and be able to tackle simple to complex topics.