Name: The Moral Molecule: The new Science of What Makes us Good or Evil. Paul j. Zak (en Inglés)
Price: 107021.00 COP
Availability: InStock
Author: Paul J. Zak
ISBN: 9780552164610

portada The Moral Molecule: The new Science of What Makes us Good or Evil. Paul j. Zak (en Inglés)

Formato

Libro Físico

Editorial

Corgi Books

Autor

Paul J. Zak

Año

2013

Idioma

Inglés

N° páginas

299

Encuadernación

Tapa Blanda

ISBN

0552164615

ISBN13

9780552164610

The Moral Molecule: The new Science of What Makes us Good or Evil. Paul j. Zak (en Inglés)

Paul J. Zak (Autor) · Corgi Books · Tapa Blanda

Libro Físico

$ 107.021

$ 162.154

Ahorras: $ 55.132

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Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "The Moral Molecule: The new Science of What Makes us Good or Evil. Paul j. Zak (en Inglés)"

Human beings can be so compassionate. They can also be shockingly cruel. What if there was a master control for human behaviour? Switch it on and people are loving and generous. Switch it off and they revert to violence and greed. Pioneering neuroeconomist Paul J. Zak has discovered just such a master switch: a molecule in the human brain.Zak’s colleagues call him Dr Love. They also call him the vampire economist. He and his research team have travelled from his laboratory in California to the jungles of Papua new Guinea via a summer garden in Devon, taking blood from people as they attend a wedding, make decisions with money, play football on the field, even jump from an aeroplane. Their experiments to measure a chemical in the bloodstream called oxytocin reveal the answers to those mysteries about why we make the decisions we do: why we are sometimes rational, at other times irrational; why men cheat more than women; how the moral molecule operates in the market place, and most importantly, once we understand the moral molecule, how we can consciously use it to make our lives better.