Name: The Power of Experiments: Decision Making in a Data-Driven World (Mit Press) (en Inglés)
Price: 69943.00 COP
Availability: InStock
Author: Michael Luca; Max H. Bazerman
ISBN: 9780262542272

portada The Power of Experiments: Decision Making in a Data-Driven World (Mit Press) (en Inglés)

The Power of Experiments: Decision Making in a Data-Driven World (Mit Press) (en Inglés)

Formato

Libro Físico

Autor

Michael Luca; Max H. Bazerman

Idioma

Inglés

Encuadernación

Tapa Blanda

ISBN13

9780262542272

Categorías

Economía conductista/conductual

The Power of Experiments: Decision Making in a Data-Driven World (Mit Press) (en Inglés)

Michael Luca; Max H. Bazerman (Autor) · · Tapa Blanda

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Reseña del libro "The Power of Experiments: Decision Making in a Data-Driven World (Mit Press) (en Inglés)"

How organizations--including Google, StubHub, Airbnb, and Facebook--learn from experiments in a data-driven world.Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments--also known as randomized controlled trials--designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.