Name: the quest for global dominance,transforming global presence into global competitive advantage (en Inglés)
Price: 160897.00 COP
Availability: InStock
Author: Gupta, Anil K. ; Govindarajan, Vijay ; Wang, Haiyan
ISBN: 9780470194409

portada the quest for global dominance,transforming global presence into global competitive advantage (en Inglés)

Formato

Libro Físico

Autor

Editorial

Idioma

Inglés

N° páginas

294

Encuadernación

Tapa Dura

Dimensiones

22.9 x 16.4 x 2.8 cm

Peso

0.51 kg.

ISBN

0470194405

ISBN13

9780470194409

N° edición

0002

Categorías

Estrategias para la toma de deciciones empresariales

the quest for global dominance,transforming global presence into global competitive advantage (en Inglés)

Vijay Govindarajan (Autor) · Anil K. Gupta (Autor) · Haiyan Wang (Autor) · Jossey-Bass · Tapa Dura

Libro Nuevo

$ 160.897

$ 243.783

Ahorras: $ 82.886

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "the quest for global dominance,transforming global presence into global competitive advantage (en Inglés)"

Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In The Quest for Global Dominance they present the lessons from their twenty-year study of over two hundred corporations. They argue that, in order for a company to create and maintain its position as a globally dominant player, executives must ensure that their company leads its industry in the following four essential tasks: Identifying market opportunities worldwide and pursuing them by establishing the necessary presence in all key markets Converting global presence into global competitive advantage by identifying and developing the opportunities for value creation that global presence offers Cultivating a global mindset by viewing cultural and geographic diversity as an opportunity, not just a challenge Leveraging the rise of emerging markets especially China and India to transform the company's growth prospects, global cost structure, and pace of innovation