Name: The Subscription Boom: Why an old Business Model is the Future of Commerce (en Inglés)
Price: 82247.00 COP
Availability: InStock
Author: Levinter, Adam
ISBN: 9781773270715

portada The Subscription Boom: Why an old Business Model is the Future of Commerce (en Inglés)

The Subscription Boom: Why an old Business Model is the Future of Commerce (en Inglés)

Formato

Libro Físico

Autor

Adam Levinter

Editorial

Figure 1 Publishing

Año

2020

Idioma

Inglés

N° páginas

288

Encuadernación

Tapa Dura

Dimensiones

23.1 x 14.7 x 2.8 cm

Peso

0.43 kg.

ISBN13

9781773270715

Categorías

Mercadeo en línea («online marketing»)
Industrias minoristas y de distribución mayorista
Industrias de hostelería y servicios

The Subscription Boom: Why an old Business Model is the Future of Commerce (en Inglés)

Adam Levinter (Autor) · Figure 1 Publishing · Tapa Dura

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Reseña del libro "The Subscription Boom: Why an old Business Model is the Future of Commerce (en Inglés)"

In this clear and informed guide to the business model that's set to dominate twenty-first-century commerce, Adam Levinter makes a compelling case that the phenomenal success of companies like Amazon, Netflix, Spotify, and Salesforce wouldn't be possible without the foundation they all have in common: subscription. A surge of subscription boxes in 2012 earned buzz for offering everything from razors to meal kits to underwear; since then the model has proven to be adaptable, profitable, and resilient, even as many traditional retailers struggle to stay relevant in the digital economy. Levinter takes a close look at the leaders of the subscription-based economy to pinpoint the essential elements of the model, and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.