Name: Using Artificial Intelligence in Marketing: How to Harness ai and Maintain the Competitive Edge (en Inglés)
Price: 168849.00 COP
Availability: InStock
Author: King, Katie
ISBN: 9780749483395

portada Using Artificial Intelligence in Marketing: How to Harness ai and Maintain the Competitive Edge (en Inglés)

Formato

Libro Físico

Autor

Katie King

Editorial

Kogan Page

Año

2019

Idioma

Inglés

N° páginas

224

Encuadernación

Tapa Blanda

Dimensiones

23.4 x 15.6 x 1.5 cm

Peso

0.32 kg.

ISBN13

9780749483395

N° edición

Categorías

Estrategia empresarial
Marketing

Using Artificial Intelligence in Marketing: How to Harness ai and Maintain the Competitive Edge (en Inglés)

Katie King (Autor) · Kogan Page · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Using Artificial Intelligence in Marketing: How to Harness ai and Maintain the Competitive Edge (en Inglés)"

Artificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.