Name: why we buy (en Inglés)
Price: 67455.00 COP
Availability: InStock
Author: Underhill, Paco
ISBN: 9781416595243

Formato

Libro Físico

Autor

Paco Underhill

Editorial

Simon and Schuster

Idioma

Inglés

N° páginas

306

Encuadernación

Tapa Blanda

Dimensiones

21.1 x 13.7 x 2.3 cm

Peso

0.29 kg.

ISBN

1416595244

ISBN13

9781416595243

Categorías

Antropología social y cultural, etnografía
Economía conductista/conductual
Investigación de mercado

why we buy (en Inglés)

Paco Underhill (Autor) · Simon and Schuster · Tapa Blanda

Libro Nuevo Importado

Envío: 17 a 24 días háb.

$ 134.909$ 67.455

-50%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 20 unidades

$ 67.455

Llega entre el 13 Jul y el 24 Jul a Bogota, Cundinamarca. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "why we buy (en Inglés)"

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture. This enlightening edition includes new information on: -The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. -A guided tour of the most innovative stores, malls and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.