Libro winning at innovation De fernando trías de bes

Formato

Libro Físico

Autor

fernando trías de bes

N° páginas

288

ISBN13

9780230343436

Categorías

Marketing

winning at innovation

Fernando Trías De Bes (Autor) · · Libro Físico

Sin Stock

Reseña del libro "winning at innovation"

innovation is a priority for many organizations who want to grow and develop in the post-recession economies. companies need a systematic framework so innovation can occur at different levels of the organization. philip kotler and fernando trias de bes, two of the world ` s leading experts in marketing and innovation, together present a revolutionary model for innovation