Name: A Marketer's Guide to Digital Advertising: Transparency, Metrics and Money (en Inglés)
Price: 407830.00 COP
Availability: InStock
Author: Dhar, Shailin ; Thomson, Scott
ISBN: 9781398609693

portada A Marketer's Guide to Digital Advertising: Transparency, Metrics and Money (en Inglés)

A Marketer's Guide to Digital Advertising: Transparency, Metrics and Money (en Inglés)

Formato

Libro Físico

Autor

Shailin Dhar

Scott Thomson

Editorial

Kogan Page

Idioma

Inglés

N° páginas

288

Encuadernación

Tapa Dura

ISBN13

9781398609693

N° edición

Categorías

Publicidad
Mercadeo en línea («online marketing»)
Márquetin directo/telemárquetin

A Marketer's Guide to Digital Advertising: Transparency, Metrics and Money (en Inglés)

Shailin Dhar (Autor) · Scott Thomson (Autor) · Kogan Page · Tapa Dura

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Reseña del libro "A Marketer's Guide to Digital Advertising: Transparency, Metrics and Money (en Inglés)"

How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can learn about the metrics worth using, the importance of measurement and the technology available. With contradictory rules surrounding data privacy, measurement constraints, changes to supply chains and other complexities often too difficult to approach, the world of marketing is more complex than ever before. A Marketer's Guide to Digital Advertising helps marketers navigate the complicated world of digital advertising by diving into the metrics, money and technology fueling the marketing industry. Digital advertising consultants Shailin Dhar and Scott Thomson outline the forces shaping the current digital landscape and the common responses from advertisers trying to design their digital strategy. Walking readers through the common missteps made within digital advertising, they provide useful insight into measurement and thoughtful alternatives to practices often found lower on a company's priorities list. A Marketer's Guide to Digital Advertising offers ways to minimize waste and improve outcomes for brands and their business partners. The book illuminates the gap between in-house marketing teams, agency professionals and tech partners whilst helping readers make sense of the way money flows through the global ad industry.