Name: A Practical Guide to Indie Game Marketing (en Inglés)
Price: 210183.00 COP
Availability: InStock
Author: Dreskin, Joel
ISBN: 9781138801547

portada A Practical Guide to Indie Game Marketing (en Inglés)

A Practical Guide to Indie Game Marketing (en Inglés)

Formato

Libro Físico

Autor

Joel Dreskin

Editorial

Routledge

Año

2016

Idioma

Inglés

N° páginas

170

Encuadernación

Tapa Blanda

Dimensiones

22.6 x 15.0 x 1.0 cm

Peso

0.36 kg.

ISBN13

9781138801547

Categorías

Vídeo digital: guías para el consumidor/usuario
Juegos de ordenador/juegos en línea: guías de estrategia
Animación digital
Vídeo digital: profesional
Desarrollo y programación de juegos

A Practical Guide to Indie Game Marketing (en Inglés)

Joel Dreskin (Autor) · Routledge · Tapa Blanda

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Reseña del libro "A Practical Guide to Indie Game Marketing (en Inglés)"

Learn how to market for your indie game, even with a small budget and limited resources.For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your game. With special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately. As a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid. Presented in an easy to read format, A Practical Guide to Indie Game Marketing includes information on establishing an audience and increasing visibility so you can build successes with your studio and games. Through case studies, examples, guidelines and tips, you will learn best practices for developing plans for your game launches, PR, community engagement, channel promotions and more Sample timelines help you determine how long in advance of a launch to prepare your first public communications, when to announce your game, as well as recommended timing for releasing different game assets Book also includes marketing checklist 'cheat sheets', dos and don'ts and additional resources